Navigating Change in the UK Vending Market
Staying competitive in the UK vending industry requires smart strategies, the right technology, and a deep understanding of consumer trends. Few know this better than Paul Eaton, Sales Director at RefreshMe Group, who has spent over 40 years in the industry.
RefreshMe Group operates 1,400 vending machines, 25+ micro markets, and 200 barista coffee stands, focusing on high-street-style retail experiences and cutting-edge vending solutions. Recently, Paul shared his insights on where the industry is headed and how technology, efficiency, and fresh thinking are shaping the future:
Consumer Trends Driving Change
“The way consumers interact with vending is shifting,” Paul explains. “Cashless payments now account for 68% of transactions, and in 2025, we expect that number to reach 80%. Customers also want more than just snacks and drinks—they expect fresh food, variety, and healthier choices.”
This demand is pushing vending operators to expand their offerings beyond traditional snack and beverage vending. At RefreshMe, meal deals, fresh food, and well-being promotions have become a key part of their strategy—leveraging digital screens to engage customers with healthy eating campaigns and sustainability initiatives.
Fast Facts
- RefreshMe Group offers fresh food and well-being promotions.
- They use Vendmanager for efficient route planning and stock control.
- Digital screens promote healthy eating and sustainability.
- Testing Smart Stores and Smart Fridges for better self-service.
The Power of Technology in Driving Profitability
“Technology isn’t just a tool—it’s how we stay profitable and efficient,” Paul says. Vendmanager has played a key role in helping RefreshMe Group improve operations, particularly in route planning, stock control, and transaction reconciliation.
Three areas where technology is making the biggest impact:
- Visit on Demand – Reducing unnecessary machine visits while maintaining high service levels.
- Pre-Pack Stocking – Ensuring operators only take what’s needed, cutting waste and optimising space.
- Automated Feedback Loops – Real-time customer feedback helps RefreshMe adjust strategies faster than ever before.
“Collecting data is one thing,” Paul adds. “But putting it to work in your business is what drives real change.”
What’s Next for RefreshMe Group?
As RefreshMe Group looks to the future, smart technology and automation will continue to drive their strategy. The company is actively testing Smart Stores and Smart Fridges, offering customers more flexible, high-quality self-service options.
“Vendmanager helps us scale and adapt,” Paul says. “We’re not just keeping up with change—we’re leading it.”
Final Takeaways for UK Vending Operators
For vending operators looking to stay ahead, Paul shares three key lessons:
Have a plan. Set clear goals and work backwards to determine the steps to achieve them.
Use data wisely. Information is powerful, but only when applied to drive real decision-making.
Invest in the right tools. Technology isn’t an expense—it’s an investment in efficiency and growth.
Want to explore more about how Vendmanager can support your business today and into the future? Contact us today to explore Cantaloupe’s technology for your vending business.